Many of these blog posts so far have been focusing on what can be done within families or at schools to take preventative measures towards decreasing obesity in children. However, I have not placed any focus on what fast-food restaurants can do in this area. Luckily, someone else was already a step ahead of me--Florida Hospital. According an article by Marni Jameson in the Orlando Sentinel, the hospital is partnering with non-health enterprises, the Orlando Magic and Chick-fil-A, to encourage kids to eat better. Chick-fil-A has made a new kid's menu item, which are grilled chicken nuggets instead of the breaded and fried nuggets.
The way in which the Florida Hospital is going about this is giving restaurants a "Healthy 100 Kids Seal of Approval" meaning that they passed the American Dietary Association guidelines with their menu item. The hospital is using the positive influence that both the Orlando Magic and Chick-fil-A carry to encourage children to eat healthier.
I think this is such a great idea on the hospital's end because they are taking advantage of the weight that each one of these different entities carries and using it to promote lifestyle changes. I think too often people surpass the power and the opinion that fast-food restaurants have on the habits that people develop, and seizing this opportunity to turn it into something positive is brilliant.
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